Aberlour is the seventh bestselling Scotch single malt. The distillery was rebuilt twice due to devastating fire damage; the first rebuild took place in 1879 and was financed by James Fleming. It was rebuilt again in 1898 and was redesigned by the architect Charles Doig.
Rather than boasting about the distinctive qualities of his Aberlour single malt, our founder, James Fleming remained true to his family’s motto since the days of Robert the Bruce, ‘Let the deed show.’ The proof is in the drinking.
This saying simply translates as, ‘actions speak louder than our words’. James Fleming let his whisky do the talking. It was his actions then, and the actions now of all our craftsmen that define the character of Aberlour.